The #1 Reason South Jersey Buyers Walk Away From a Deal (And How Sellers Can Stay Ahead of It)

by Daniel Kent



Across the country, surveys show that over 70% of cancelled home contracts are tied to issues discovered during the home inspection.

a screenshot of a surveyAnd that makes sense. Because today’s buyers have something they didn’t have a couple of years ago: options.

And that lines up with what we’re seeing locally in towns like:

  • Cherry Hill

  • Haddonfield

  • Washington Township

  • Pitman

  • Marlton

  • Voorhees

  • and throughout Camden & Gloucester Counties

Most buyers today still include inspection contingencies, and when something unexpected shows up, it can quickly change the entire conversation.

Especially in South Jersey, where many homes were built between the 1950s and 1990s, inspections commonly uncover things like:

  • Aging roofs

  • Older HVAC systems

  • Electrical updates needed

  • Plumbing leaks or moisture issues

  • Termite or wood-destroying insect activity

  • Foundation settling or crawl space concerns

These aren’t always deal killers — but surprises during inspection can make buyers nervous.


Why Buyers Are Less Willing To Overlook Problems Today

A couple years ago, buyers were competing heavily for homes.

Inventory was tight, interest rates were lower, and buyers often waived inspections just to win.

That’s not the case anymore.

Today’s buyers have more homes to compare, and when a property raises red flags, many will simply move on to the next option.

If a home feels like it might come with unexpected repair costs, buyers tend to pause — or walk away entirely.

That’s why preparation matters more than ever.


What Local Buyers Pay Attention To During Inspections

In our South Jersey market, inspectors most commonly flag issues related to:

Roof condition

  • Missing shingles

  • Aging roofs nearing end of life

  • Signs of past leaks

Electrical

  • Outdated panels

  • Missing GFCI outlets in kitchens/bathrooms

  • DIY wiring from past renovations

Plumbing

  • Slow leaks

  • Water heater age

  • Evidence of past moisture

HVAC systems

  • Older furnaces or AC units nearing replacement

Pest activity

  • Termites or wood-destroying insects (very common in our area)

Safety items

  • Smoke detectors

  • Handrails

  • Windows that won’t open

Sometimes these are simple fixes.

Sometimes they’re just normal maintenance items buyers expect credits for.

But when they come as a surprise, they can derail negotiations.

 


Why Some Sellers Choose a Pre-Listing Inspection

In certain situations, sellers choose to do a pre-listing inspection before the home goes on the market.

This gives you a preview of what a buyer’s inspector will likely find.

That allows you to:

  • Fix small issues before buyers ever see them

  • Price the home appropriately if larger repairs exist

  • Avoid stressful negotiations during attorney review or inspection periods

  • Show buyers that the home has been well maintained

It also helps build buyer confidence, which is incredibly valuable when offers start coming in.


How a Local Agent Helps You Prioritize What Matters

The goal isn’t to fix everything.

The goal is to focus on the items that actually affect buyer confidence in our local market.

A knowledgeable local agent can help you:

  • Walk through the house before listing

  • Identify potential inspection red flags

  • Recommend trusted local inspectors and contractors

  • Decide which repairs are worth doing

  • Avoid overspending on unnecessary improvements

Sometimes fixing just one or two key items can prevent thousands of dollars in negotiation later.


Bottom Line

In today’s market, the most common reason deals fall apart isn’t price.

It’s unexpected inspection issues.

But with the right preparation, most of those problems can be addressed before buyers ever walk through the door.

And that keeps your sale moving forward smoothly.

If you’re thinking about selling and want to know what buyers in the South Jersey and Philadelphia area are paying attention to right now, feel free to reach out. I’m always happy to walk through the process with you.

Daniel Kent
Daniel Kent

Agent

+1(856) 904-5854 | danielkentproperties@gmail.com

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